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Trend University

Introducing Trend U - your trend headquarters for speed, scale, & sell-through. Trend U is a modern toy partner built to move quickly, scale confidently, & drive high-velocity results at retail.

Our debut assortment is led by TABA, the fastest-growing squishy trend in the market, supported by layered & LED light-up TABA, plush-covered marshmallow squishies, collectible resin minis, & crave-worthy scented slime. Each program is engineered for impulse appeal, strong margins, & repeat purchase behavior.

Backed by one of China's most trusted, trend-driven manufacturing part-ners, Trend U delivers innovative, reliable, and retail-ready programs designed for volume, velocity, and long-term growth.